Promotion tasks include the baseline communication strategy , which comprises development and implementation of measures aiming at efficient realization of the Project’s promotion and education tasks. Efficient communication is understood as every part of information, promotion and education activities that foster interest and social support for electromobility development. Above all, the communication strategy focuses on promoting pro-environmental attitudes that support accomplishment of the Project’s tasks and presenting the effects of work performed by experts, Project partners and related institutions. In practice, this means conveying reliable information by means of carefully selected of communication channels – relevant to particular social groups. This is an educational and promotional campaign to create ecological awareness and permanently influence the cascade of positive attitudes in local communities.
One of the aims of the campaign is to increase environmental awareness of Poles by enhancing overall public concern for the environment, and above all – by actively promoting electromobility in the context of environmental protection, also in terms of reducing the so-called low emissions, i.e. pollutant emissions (benzo(a)pyrene, CO2, SO2 , nitrogen oxides , PM10 and PM2.5) due to the use of traditional fuels in transport. Project promotion includes a wide range of activities. The main tool that strengthens the message is an interactive campaign that brings into play video, photo, animation and infographics. A variety of online media channels, including social media, and the Google Display Network will be used to increase the Project’s sphere of influence. On the whole, modern communication means based on the Internet most effectively raise knowledge on the Project actions and encourage dynamic participation of the economically active Poles, who are the key stakeholder audience the Project needs to communicate with.